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Our Story

WLA ( Watchalooking at) is all about the journey of creation.
Established by designer John Shaw, combining influences of counter culture and topics from around the world. 


We focus on sourcing only the finest premium fabric materials and processes, testing designs, and analysing apparel from physical and visual properties.Each garment is meticulously made by expert hands, crafted with quality in every detail. Created to be the foundation of your wardrobe,